Marketing 21/29

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Current Marketing Trends

It is important for businesses to keep up with the latest marketing trends in order to remain competitive.

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Online reputation for a company

Online reputation management has become of major importance in the marketing strategy of companies.

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Tips and Best Practices for an Effective SEO Strategy

Search Engine Optimization, or SEO, is an essential tool for any website owner who wants to increase their online visibility.

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Neuromarketing: how the subconscious mind affects our choices

Author: Melissa Sartini Connect with Melissa Date of Publication: 11/05/2023 Doing research is very important today because it allows us...

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Advertising on social media: Tips to know

In view of the number of users, companies have seen the potential of social networks, specifically in the area of advertising.

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Marketing strategies for luxury brands

The luxury sector is a growing industry that many are attracted to, and there are many marketing techniques used by luxury brands.

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5 Event Promotion Ideas to Increase Attendance

Effective event marketing can break your success when it comes to capturing attention.

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The Role of Video Marketing in a Marketing Strategy

Author: Tereza Záborská Connect with Tereza Date of Publication: 05/05/2023 Video marketing has become an important part of any...

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Digital Marketing: Airbnb, Tripadvisor

Author: Melissa Sartini Connect with Melissa Date of Publication: 05/05/2023 Through the use of digital technologies and media, Digital...

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Marketing to Gen Z

Author: Vincent Bernard Connect with Vincent Date of Publication: 04/05/2023 Generation Z, born between the mid-1990s and mid-2012,...

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The Legends of Marketing: Pioneers Who Shaped the Industry

Author: Alessandra Casagrande Connect with Alessandra Date of Publication: 03/05/2023 Marketing is an ever-evolving field. In fact, there...

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How does Artificial Intelligence influence Marketing?

Artificial intelligence (AI) is also quickly becoming a powerful tool in the marketing and advertising industry.

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How to Use Data Analytics in Marketing?

Data analytics has become an essential tool for businesses in recent years, especially in the marketing field.

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10 way to upskill your marketing & sales team

The business's engine has sales and marketing departments. In fact, they are in charge of exploring new growth prospects and producing leads

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Brand Activism

Brand activism consists of a set of actions that make part of a brand's strategy with the goal of making a difference in some field.

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Content Marketing: How to Build an Online Presence

Author: Carlota Montañana García Connect with Carlota Date of Publication: 26/04/2023 Content marketing has become an essential strategy...

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Niche Marketing for Business

Niche marketing is a specific marketing that consists of targeting a specific part of the population which is called a niche group.

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How Social Media Revolutionized the Financial Market

Social media has changed the way we communicate, interact, and share information, and its power is beyond the realm of personal relations.

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Multichannel vs Omnichannel: What's the Difference and Which One Should You Use?

Author: Alessandra Casagrande Connect with Alessandra Date of Publication: 20/04/2023 As the world becomes increasingly digital,...

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The Ethics of Neuromarketing: Balancing Consumer Privacy and Business Interests

Neuromarketing is a field of marketing research that uses neuroscience techniques to understand consumer behavior and preferences.