Marketing 26/29

4 min read

The Psychology of Colors in Branding and Marketing Communications

Psychology of colors is one of the most important attributes for determining consumer behavior.

4 min read

6 Tips for a Successful Instagram

Content is the king, and that's true on Instagram too.

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The Starter-Guide on Post-Sale Content Marketing

Whoever works in Marketing knows the basic principle: the customer is king. That does not only apply before and during the process of..

3 min read

BeReal: what is it and why is it so well-known?

Does “BeReal” ring a bell?

2 min read

Paris Fashion Week Marketing Strategies

Fashion shows and fashion weeks of luxury brands are of great importance because through them, brands can effectively boost their image.

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Misleading advertising: SPOT & STOP

As a consumer, have you ever caught yourself being a victim of the glorious advertising industry?

3 min read

New Meets Old: Mixing Analog and Digital Marketing is Where It’s At

We live in a digitalized world that much we already know. Because of this, businesses develop a broader understanding of buyers’ needs.

2 min read

GREEN MARKETING

The concept of green marketing first came up in a seminar on “ecological marketing” organized by the American Marketing Association in 1975.

4 min read

Playing games with customers, building customer loyalty

What type of business do you support? Why do you prefer one company instead of another and how are you choosing the best product or service?

2 min read

Digital Marketing: The difference among SEM, SEA, SEO, SMM, SMA & SMO

Digital marketing is one of the most popular strategies in recent times and also one of the most effective.

3 min read

What is the best tool for motion design?

Motion design, also known as motion graphics, is an essential part of marketing and advertising.

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How blockchain can decrease poverty in Africa

Africa is one of the most impoverished regions on Earth and has been for centuries.

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Using new technologies to improve your business

Nowadays, the use of new technologies is essential for the development of a company.

2 min read

5 Tips for a Diversity Marketing Strategy

We can define marketing diversity as a marketing strategy that considers the differences between subgroups of a target market.

3 min read

Why should you target a specific group of customers?

When developing a marketing strategy, one of the first and most important steps is defining your target group.

2 min read

How to use the See – Think – Do – Care framework for online business growth

STDC framework equals sustainable growth of your online business.

4 min read

THE POSITIVE EFFECT OF SOCIAL MEDIA MARKETING ON BUSINESS

Social media platforms have become a new business communication tool for marketers in promoting α brand, products and building .....

3 min read

Comparison of red and blue ocean strategies

Before explaining the difference between blue and red ocean strategy you should be aware of the term “strategy”.

3 min read

What’s the impact of colours in marketing?

Nowadays when we first hear about marketing all that comes to our mind is the latest Instagram model and how good their feed looks.

3 min read

Link Building in practice: backlink acquisition strategies

Why do link building? Does it make sense nowadays? It certainly does and for several reasons.