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9 min read
Localisation Success Stories: Companies That Aced It
The article describes why companies' Localisation is a Must-Have in Today's Global Economy.
3 min read
Multichannel vs Omnichannel: What's the Difference and Which One Should You Use?
Author: Alessandra Casagrande Connect with Alessandra Date of Publication: 20/04/2023 As the world becomes increasingly digital,...
3 min read
Reverse Marketing: Don't read this article
Reverse Marketing refers to that set of communication strategies that overturn the traditional approach toward the consumer.
3 min read
The Role of Storytelling in Branding
Storytelling is one of the most crucial resources at a company's disposal when it comes to developing a great brand.
3 min read
Gamification in Marketing
Congratulations! You won! Which competitive nature doesn’t like to hear this phrase or anyone who likes to win free stuff?
2 min read
WHAT IS GREENWASHING?
Nowadays, 73% of consumers globally are looking for items that enable them to reduce their carbon footprints, according to a Nielsen survey.
3 min read
Marketing future: virtual reality technology
We often refer to Virtual reality (VR) as “technology of the future “. The term describes computer-generated environments or realities.
3 min read
Instant Marketing: Advertise on Social Networks in Real Time
Nowadays, brands in order to differentiate themselves in the market and be perceived positively in the mind of the target, they need to be m
3 min read
Why is social media important for business marketing?
In today’s generation, everyone knows what social media is. It is part of our brains. Rather if you run a small local shop or own a big comp
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