Neuromarketing has radically transformed the way businesses and marketers understand and influence consumer behavior.

Neuromarketing is a field of marketing research that uses neuroscience techniques to understand consumer behavior and preferences.

The biggest challenge for marketers is to achieve the best possible results.

Marketing is all about the customer and understanding human behaviour which is where psychology intervenes.

It’s possible that what a person says or likes, isn’t the same as what they prefer.