Author: Metka Volmajer
The question of “cost-efficient or high-impact strategy” troubles most, if not all, start-up businesses. Thus, it is common for starting CEOs to opt for a budget-friendly option, as they don’t have the desired resources. Whereas, the truth is, that every individual core of marketing strategies is meant to be effective; it just needs to be applied in the correct context. It is safe to say that it is not a that-or-that matter, but a use of creative techniques, that allows you to be low-cost and high-impact.
1. Social Media Marketing
In an era of social network importance, marketing your business through various social media channels is the key to community engagement. You can:
● encourage and share User-Generated Content (UGC),
● provide educational content on your niche, and
● engage directly with your clients through comments or messages.
While using social media for marketing purposes, you don’t have to be confined to a certain platform or content form. Short or long videos, trending audio, interactive polls, and answering questions are examples of what you can include in your content.
2. Content Marketing
Informative content is mostly found in brand blog posts. Not only will you market your knowledge, but it will also improve your professionalism and grow your SEO. It can attract other businesses that want to collaborate; they can invite you as a guest blogger for a certain theme of discussion. A great source of posts is repurposing content as you can take a blog post and create numerous variations of social media marketing content.
3. Email Marketing
Use the informative nature of your business, and create an email newsletter. In contrast to blogging, an email newsletter focuses on updates and is only available through email. Even offering updates in your business niche can build your credibility per your active effort. Additionally, it can help you stay trendy, building your ability to be conscious of change.
4. Influencer Marketing (Micro-Influencers)
A partnership with influencers based in the same industry can have huge perks. But since we want to stay low-cost, try to search for micro-influencers. They are recognizable by fewer followers, of which most are highly engaged with the creator. Find the contact information of your future collaborators, preferably in your locale and active in your niche. Whereas the cost of promotions can vary, it should stay affordable, bringing you an authentic audience.
5. Guerilla Marketing
The focus of guerilla marketing is directly engaging with an audience. Additionally, it focuses on public space marketing, to attract as many viewers as the campaign can. As it is an unexpected event, that involves everyone in its vicinity, it is no doubt a memorable experience, and consequently, shareable through various communication channels. With enough creativity, it has enough base to go viral, bringing your brand undivided attention.
6. Local Community Networking
There are, no doubt, the same industry brands in your locale. So, why not attempt to form a partnership and get creative? You can organize on-brand workshops, and educational seminars, or promote your collaboration through social media channels. Join groups or similar-thinking individuals through social media channels like Facebook or LinkedIn, and start networking yourself and your business.
7. Community Event Engagement
The bigger your niche industry is, the higher the chances of organized events. Attending hosted events as a participant or a mere visitor can be a great way to network. You can get inspired and talk to brands in the same industry as you, which can lead to a word-of-mouth referral. Overall, event engagement is a good reputation builder.
8. Referral Programs
A referral program includes existing customers, who recommend businesses to their social circles. It is an awarding program, offering benefits to referring customers and new ones. The initiative benefit usually lies in a discount or a free product. Apply simplicity to participation with an easy-to-use system, making referrals more efficient.
9. Free Sample Or Trial
Offering a taste of what you provide your customers is a great technique for promoting yourself. It gives customers an option to try out your product or service in a way that will save money while building their interest. You can request a review after the free trial ends, to grow your credibility. Moreover, it is safe to assume that satisfied customers will come back.
10. SEO & GMB
Developing SEO with keywords and high-quality backlinks is meant to increase the trustworthiness of your brand. Meaning, keeping your SEO updated is as important as keeping your Google My Business (GMB) information accurate. Furthermore, a crucial aspect is promoting the service in your local area. Putting out accurate business hours, location, and contact information, will encourage the satisfaction of your customers.
What Is The Key Takeaway Of Marketing Strategies?
We broke down the listed marketing strategies by their purpose and benefits. While they are individual techniques, they work best in synchronization. They thrive off each other; you can showcase your creativity and hone your problem-solving skills. It is a challenge - but a welcome one at that.
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