Author: Cecilia Burato
Date: 21.03.2024
Marketing permeates every aspect of our daily lives. From pop up ads to products strategically placed in our favorite TV shows and movies, the art of marketing surrounds us. However, trying to understand the intricacies of marketing can sometimes feel like cracking a code. Fortunately, movies and TV shows come handy, providing valuable insights into the world of marketing while entertaining audiences. Let's explore some of the best ones.
1. Mad Men (TV Series)
How could this list not include Mad Men? Set in the 1960s, it follows the lives of advertising executives at a prestigious Madison Avenue advertising agency. The show provides a fascinating glimpse into the world of advertising during a transformative period in American history. Mad Men delves into the complexities of brand management, client relationships, and the creative process behind successful ad campaigns. It offers valuable lessons in branding, market research, and the importance of storytelling in marketing. Nothing is lost if you wish you had seen Mad Men when it was at its peak of popularity. Start it now!
2. The Social Network (Movie)
The Social Network follows the rise of Facebook and the complicated journey of its founder, Mark Zuckerberg. While the film primarily focuses on the interpersonal dynamics and legal battles surrounding the creation of the social media giant, it also provides valuable insights into the strategies behind creating a successful brand and navigating the digital environment. It shows the necessity for sales professionals to prioritize spending time building relationships with potential customers instead of trying too hard to rush to secure conversions prematurely. From viral marketing tactics to the power of user engagement, The Social Network offers a good narrative teaching at the same time valuable marketing lessons.
3. The Founder (Movie)
The Founder tells the story of how McDonald's grew from a small burger local kiosk into a global fast-food empire under the leadership of Ray Kroc. While the movie primarily focuses on Kroc's journey and the business aspects of McDonald's expansion, it also explores the principles of franchising, branding, and ambition that drove McDonald's to success. The Founder offers valuable lessons in entrepreneurship and highlights the importance of branding, consistency in building a recognizable and profitable company, and strategic marketing decisions.
4. Emily in Paris (TV series)
Following the travels of Emily Cooper, a young American hired by a marketing company in Paris, Emily in Paris chronicles her experiences there. It provides an overview of the field of international marketing and the difficulties associated with adjusting to cultural differences in a globalized society. With the beautiful Paris in the background, this series teaches crucial marketing lessons, particularly emphasizing the role of social media and the necessity of creating one’s own online brand. While many businesses use social media to showcase their company, few prioritize the development of their personal brand. This approach holds significant potential, adding personality to the company. This is exactly what Emily does in the series: she shares glimpses of her daily life to cultivate her personal brand, consequently enhancing the company's online presence through a symbiotic relationship. However, while social media is valuable, it's the quality of your
content that truly captivates your audience, generating trust.
5. Marketing.Media.Money (Tv show)
Marketing.Media.Money, a CNBC tv show, offers valuable insights into the ever-changing
marketing landscape. Through interviews with industry leaders, the show delves into the origins, future directions, and work philosophies of top marketing executives. With five seasons covering diverse topics like media habits and budget strategies, the series emphasizes the importance of purpose in brand building. Viewers gain inspiration for their own marketing efforts and learn about consumer behavior trends, contributing to their professional growth. Marketing.Media.Money equips marketers with practical tips and tricks to stay ahead in the competitive industry.
Movies and TV shows serve as valuable resources for understanding marketing, branding, consumer behavior, and storytelling. From corporate culture to personal branding, these series provide entertaining and thought-provoking insights into the role of marketing in contemporary society.
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