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AI tools in travel industry

Updated: Aug 25


Publication date: 30.05.2024


Artificial intelligence (AI) is revolutionising the travel industry. These innovative tools are changing the way we plan, book and experience our journeys. Here is a list of the main AI tools used in this field.



Personalised Travel Planning


AI tools offer the possibility of designing personalised travel experiences. Using algorithms, platforms such as Google Travel and TripIt can analyse user preferences. They then offer itineraries that match their preferences and budgets. Thousands of pieces of data are analysed by these applications to come up with relevant recommendations.


Virtual Assistants and Chatbots


Chatbots and virtual assistants have become indispensable. Booking.com and Expedia use chatbots to respond to customer queries in real time. These online assistants can make it easier to find hotels, book flights and even solve problems while travelling. They can be accessed at any time, enhancing the customer experience.



Instant Translation


Travellers face the challenge of language barriers. AI is being used by applications such as Google Translate and iTranslate to provide instant translations. All you need to do is communicate or capture a photo of a text, and the application automatically translates. This makes it easier to communicate in foreign countries and enriches the travel experience.


Recommendations based on predictions


Artificial intelligence can anticipate traveller trends and behaviour. Software such as Hopper studies billions of data points to predict flight and hotel prices. It then advises users on the best time to book. This offers the potential for considerable savings and more efficient travel planning.



Improving the Customer Experience in Hotel


More and more hotels are using AI to improve their service delivery. Take, for example, the use of virtual concierges such as Ivy in some hotels, who respond to guests' requests by text message. Some are adding facial recognition systems to facilitate check-in. Thanks to these technologies, the stay becomes more pleasant and trouble-free.


Optimised Reservations Management


Reservation management systems are also benefiting from artificial intelligence. Platforms such as Amadeus use artificial intelligence to improve hotel room availability and rates. This gives institutions the opportunity to maximise profits while offering competitive rates to customers. In this way, reservation management becomes more efficient and accurate.


Fraud detection and prevention


Security plays an essential role in travel. AI helps identify and prevent fraud. Systems such as Kount's study booking patterns and transactions to identify loopholes. In this way, they have the ability to notify companies and customers of any suspected fraud, ensuring the protection of personal and financial data.


Virtual and Augmented Reality


Emerging artificial intelligence tools in tourism, such as virtual reality (VR) and augmented reality (AR), are making it possible to visit destinations and hotels online even before booking. Companies such as Marriott are using virtual reality to allow guests to visualise their rooms, helping travellers to make more informed decisions and enjoy immersive experiences.


Conclusion


AI technologies are disrupting the travel industry. Artificial intelligence is changing every aspect of travel, from bespoke planning and improved customer experience to safety and cost savings. The future is bright thanks to the constant evolution of technology. Travellers and experts in the field are reaping the full benefits of this technological advance.


 

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