Author: Vlassis Iliopoulos
Publication date: 24.01.2024
Most of us have heard of cyber security, right? In a few simple words, cyber security is the reliability provided to us while browsing the internet.
But does Cybersecurity have an effect on marketing?
For those who don't know! Marketing is everything we do, well, basically, this is a personal opinion! Nevertheless, marketing plays a very important role, in a company, in a shareholder, and even in a simple customer in a store. Whatever we buy or whatever we choose to do, the power of marketing has definitely contributed.
Now, let’s talk about how cyber security affects marketing.
Risks and dangerous case scenarios
The success of most companies is based on a well-designed and strategic marketing plan. But what happens in the case of risks for a company's brand and their personal data?
Apart from the success of each corporation, service promoted, product, etc., surveillance in the world of the internet should be taken for granted.
“Malware infection from files downloaded or links clicked.”
This scenario is a prevalent occurrence where cybercriminals typically leverage it to extract data that can be used for financial gain, often at the cost of the victims.
“Unauthorized acquisition of data and other confidential information.”
Stealing constitutes an insider risk that leads to the misappropriation of data, funds, or intellectual assets. This malicious activity is driven by personal motives and aims to inflict harm on the organization. As an illustration, a reliable employee might “sell” customer social security numbers on the dark web. Otherwise, another option is to utilize confidential customer information to initiate their own business.
“Proliferation of fake news”
In the realm of media, there is a significant prevalence of distorting facts. Social media platforms wield considerable influence, surpassing acceptable limits. For example, platforms like Facebook, Instagram, Twitter, and TikTok host content without sufficient filtration. While this may not pose issues on many occasions, the narrative changes when it comes to the reputation of a business brand.
Now, we are stepping into the realm of corporate security, and more specifically, network security. Any content published that could diminish the reputation of a business introduces potential risks. In numerous instances, shrewd individuals, and sometimes even competitors, spread false information. In fact, their main goal is to harm the reputation, sales, and consequently, the consumer base.
Enhancing cybersecurity safeguards your online world from potential threats.
Choosing a cybersecurity plan is a conscious move that boosts a company's standing. Apart from the clear benefit of having a powerful anti-malware system, there are various additional advantages. So, ensuring the security of clients' personal information is also a valuable advantage.
This software also offers defense against risks like cross-site scripting, SQL injection attacks, Denial-of-Service incidents, and password cracking. In fact, marketing teams face heightened vulnerability due to the widespread habit of multiple individuals accessing the same social media account all at once.
If you find for award-winning security products and threat intelligence for people, homes, businesses and their devices, networks and cloud services, this platform is for you.
For this reason, utilizing a password manager or a social media management tool, can limit the exposure of the login information. What’s more, cybercriminals can breach the system through platforms such as Facebook and other social media channels, similar to email schemes aimed at tricking individuals into revealing personal information.
Therefore, every marketing plan needs a strong cybersecurity strategy. By addressing these issues, the company can be promoted without worrying about online security.
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Reference List
Kirk, G. and Noguera, J. (2019) ‘Strategic marketing and cybersecurity: The case of data breaches’, Issues In Information Systems [Preprint]. doi:10.48009/3_iis_2019_165-174
Westerlund, M. and Rajala, R. (2014) ‘Effective digital channel marketing for Cybersecurity Solutions’, Technology Innovation Management Review, 4(10), pp. 22–32. doi:10.22215/timreview/836.
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