Author: Barbora Sedlarikova
Although they may seem small and insignificant, hashtags are precisely what attracts viewers and their attention to your product. They are not difficult to use, but without the right strategy and basic knowledge, they will be useless to you. And no successful entrepreneur wants that.
This article will focus not only on why hashtags are important and how to use them correctly to make them relevant to different platforms but also on how to choose the right ones and get the most out of them!
Are you ready to increase your followers thanks to hashtag hacks?
Why Choosing the Right Hashtags Matters
Hashtags are important for boosting your social media presence and visibility. By using the right hashtags:
Your posts will reach the right and the wider audience – Hashtags categorise your content so people searching for specific topics can find it. Also, it boosts your visibility in algorithms - people interested in the same subject as your post are likelier to see and strike your post.
Increase engagement with posts and help brand awareness – More visibility for you means more likes, comments, and shares. That means more money and possible new customers.
Boost your chances of being a part of the algorithms – A well-placed and nicely used hashtag can get your content trending and more visible due to the platform algorithms.
Where to Find the Best Hashtags
You might think, ‘’ But which hashtags are the best for my post?’’. Here are some simple ways to find the best ones for your brand and to start your hashtag strategy:
1. Use Instagram’s Search Feature
Type in a keyword related to your content, and Instagram will show you related and most commonly used hashtags, with the number of posts using them. This helps you find trending and niche hashtags that fit your brand and will help boost your post visibility.
2. Check Your Competitors
Look at what hashtags successful brands in your industry use for their promotion. You might reach and spot hashtags that you didn’t even think about.
3. Explore Trending Hashtags
Platforms like Twitter, TikTok, and Instagram have sections that highlight trending hashtags. You might find it along with your search on these platforms. You will see if any of those aligns with your topic and might help you to boost your visibility.
4. Hashtag Generator Tools
Websites like Hashtagify, RiteTag, and All Hashtag can suggest trending hashtags based on your niche. You can also use AI-generating tools like ChatGPT. Those might increase your chances of reaching the right audience.
How to Pick the Right Hashtags for Your Brand
Although choosing the best hashtags might seem hard, it is not. Hashtag usage isn’t about using as many as possible; it’s about using the right mix and good strategy. Here are a few essential tips:
1. Use a Mix of Big and Small Hashtags
Popular hashtags with millions of posts offer visibility but also come with heavy competition. Niche hashtags with fewer posts often increase engagement because they target a more specific audience and help you align with a particular industry.
2. Keep Them Relevant
Using random trending hashtags that don’t relate to your content will not help your brand—it can actually hurt it. Always choose hashtags that align with your post and audience. Do not clickbait!
3. Test and Analyze
Social media success is all about trial and error. Monitor which hashtags bring the most engagement and adjust your strategy accordingly.
4. Right Hashtag Format
Use the correct format for your hashtags. Try to use at least two-word hashtags with uppercase letters at the beginning of each word. Thus, it might help you reach a wider audience.
Common Mistakes to Avoid
Even the best hashtags won’t work if you misuse them. Try to avoid these common mistakes to prevent the misuse:
Using too many or too few hashtags – While Instagram allows up to 30 hashtags per post, studies show that 5-10 well-chosen ones work best.
Copying and pasting the same hashtags in every post – Social media algorithms favor variety. Rotating your hashtags keeps your content fresh and prevents shadowbanning.
Ignoring banned or overused hashtags – Some hashtags are flagged or overused, limiting your reach. Always check their status before using them.
Final Thoughts about Hashtag Hacks
Hashtags are a simple yet powerful way to boost your brand’s visibility and engagement. You'll see real growth in your social media presence by choosing the right ones, staying relevant, and testing what works. Start your hashtag journey now!
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