Author: Matteo Cerrone
Publication date: 26.03.2024
In 2024, music is listened to mainly through digital platforms. People love listening to their favorite songs while traveling, in the shower or when playing sports.
Obviously, record and vinyl shops still exist but these are only an option for established artists.
If you are an emerging artist and are looking to build your own audience, you need to invest in online music. Online music, in fact, is accessible to everyone and requires very limited costs for its diffusion.
Spotify is today the most used digital music, podcast and video playback service in the world: born in 2006, this streaming service now has more than 500 million monthly users in over 180 countries.
Publishing music on Spotify does not automatically mean having an audience ready to listen to you: millions of emerging artists try to get noticed every day and, for this reason, it is necessary to adequately promote your music to ensure that it becomes the soundtrack of your listeners' lives .
Here are some strategies you can apply to make your talent known on Spotify:
1) Create good music
First it's important that you make good music. To obtain a good product it is important that you do not rush and that you invest your resources and time in a few but quality songs.
Always try to listen to the advice of those around you, invest your money to achieve the best sound quality available, try to be original in your music proposal (no one needs to listen to copies of existing artists).
2) Pay attention to the look
Love at first sight does not only exist in love but also in music: if your song has a catchy title and cover it will arouse the curiosity of users and will have a greater chance of being listened to. Furthermore, Spotify allows you to accompany your music with canvases: these mini video loops of up to 8 seconds can help you make the message of your song clearer and better describe your music.
3) Enter the playlists
Playlists are the most effective channel with which to intercept users similar to the genre of music you make. On Spotify there are thousands of playlists created to collect songs belonging to the same music genre, the same country or particularly suitable for a specific moment or activity of the day (sport, walk, dancing, aperitif...).
Enter the playlists suitable for you and If you don't find a playlist that's right for you, remember that you can create your own!
4) Connect your Spotify profile to your social pages
Music is made of emotions and people, try to get as close as possible to your audience and establish an informal relationship with it. Connect Spotify to your Facebook, Instagram or TikTok account and interact with your fans: use social media to define your identity well, keep everyone updated on upcoming news, organize live concerts or live broadcasts in which you talk about your music or respond to questions from your followers.
5) Collaborate with other artists
Who can help you reach a large audience more than someone who has the same goal as you? Collaborating with other artists is an excellent way to broaden your audience and to halve the costs of producing and spreading your music.
Look for artists similar to your music genre and make music together with them: in addition to the economic and diffusion advantages, you'll see that working with other people will help you discover new ways of making music, giving you more ideas and increasing your inspiration.
6) Monitor global trends and your personal statistics to adjust one's aim
If you see that your music isn't succeeding, maybe you're doing something wrong. Constantly check your country and global charts to understand what audiences are currently enjoying.
Through the Spotify for artist application you can monitor data relating to your music: who listens to your music, where they listen to your music from, which songs they prefer. Try to listen to your fans' tastes and satisfy their desires.
Conclusions
Today, online music allows everyone to create their own songs at low cost but, at the same time, makes it difficult to get noticed in the sea full of fish.
Listening to music on phones has erased the artist-listener relationship that has always characterized live music. For this reason today it’s important to forge relationships with your listeners again: use the distribution channels at your disposal to make your music known and, subsequently, cultivate the relationship with your new fans by considering them as friends.
However, remember not to lose sight of your passion: it is important to follow the public's tastes but music is a form of expression, so never forget to live it as such.
“Music expresses that which cannot be put into words and that which cannot remain silent” (Victor Hugo).
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