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Writer's pictureAurel Bakeyala Nkele

How to increase website sales without additional investment in advertising?

Updated: Jul 26

Publication date: 23.05.2024


This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.


The growth of the website sales rate is one of the most crucial objectives of any online selling company or organization. Still, we know that advertising can create awareness, and while a good method it needs a lot of funds. Fortunately, there are plenty of ways to increase sales without investing in advertising, which is, actually, an important point. Here are some popular ideas on how it is possible to make the best of existing resources and creative thinking when trying to increase sales on your website.




Enhance User Experience (UX)


Simplify Navigation


For a site to be engaging for visitors it must facilitate its usage. Make the navigation of your site smooth and logical, meaning both easy to use and conceptually easy to follow. The evidence also suggests that companies should: Offer fewer choices in their menu, cut down the number of links found between the main page and a product page, and employ proper labels. Some tips for the usability of the site are rather self-explanatory: when the website is easy to navigate, it makes the chances for a purchase for a client who is actively searching for information much higher.


Improve Page Load Speed


It also disinclined the visitors, whose expectation of fast loading is always heightened due to the influence of other pages with fast loading times. To increase website speed you should defeat image size, use browser caching, and use a CDN or content delivery network. Loading time reduces the use time and with a shorter use time, most people are more likely to order than moving around aimlessly waiting for the page to load.




Optimize Product Descriptions and Images


High-Quality Images


High-quality product images are the best when it comes to selling products online, people are visual creatures and they want to see what they are paying for, and the best way to do this is by having quality images of your products online. Users should also be provided with multiple vantage points and the ability to take a closer look at certain areas. In its consumer decision process, detailed and appealing images make customers more confident about their buying decisions.


Persuasive Descriptions


Use descriptions that are arresting to ensure that when buyers read those descriptions, they see what they get from the purchase. Build rapport with the audience, adopt a friendly use of language, and try as much as possible to appeal to the emotions of your audience. Here, it is necessary to use such keyword phrases as are most relevant to the topic of the article, but at the same time, the text should not and does not need to be filled with lifeless keywords.




Implement Customer Reviews and Testimonials


Leverage Social Proof


Word of mouth or in the specific case under discussion customer reviews and customer testimonials are influential factors in the decision-making process of purchasing. To foster reviews from happy customers, customer care representatives should often follow up using emails after a purchase. Place such reviews in a conspicuous area on your product’s website to enhance customers’ confidence in the products.


Address Negative Feedback


Engage potential buyers and make them see that your establishment cares about their encounters by maintaining appropriate online etiquette in response to provocative negative comments. Make offers or build concessions when needed. This transparency can help increase your brand’s credibility and promote trust among consumers who may have reservations.




Offer Excellent Customer Service


Live Chat Support


Making arrangements to offer and employ live chat responses can also assist in responding to clients' questions instantaneously instead of leaving and never returning to the site without making a satisfactory purchase. Technology can seal the deal through the integration of live chat that will assist users in navigating through their purchasing funnel and attaining higher conversion rates.


Utilize Email Marketing


Many people have different reasons for using an email list: some need to build it for marketing purposes, while others have to segment it to target subscribers based on their needs and preferences or to prevent spam.


Email marketing – invest time and effort in the creation and classification of your email list for sharing content based on the target customers’ segment. One of the ways would be to encourage physical sign-ups by using the following bonus options: discounts on their purchase, free literature and other materials, etc.


Send Personalized Offers


The next measure is to send offers and recommendations based on the customers’ data. More on this is that when individuals send emails, especially those with the kind that has been analyzed above, the open and click-through rates are incredibly higher than when using general emails. Segment the customers and then modify the messages according to their past activity, their buying habits, and their preferences.




Create Engaging Content


Start a Blog


The basic guide: Starting a blog for traffic generation and increasing the overall site’s SEO ranking. If you are posting to your blog on your own, ensure that your posts are informative and engaging on matters concerning your products or industry. Visit a website or blog frequently, post useful tips, and tutorials, or release relevant articles to build up your company’s reputation.


Use Video Content


It is particularly important when providing video content because it is more effective than common content types in increasing conversions. Use the creation of product demonstrations, customer testimonials, and how-to series. Propose these videos to your site, your social accounts, and YouTube to attract more people.


Mobile-Friendly Design


Since a prominent population of people uses mobile devices to shop, the websites need to be optimized for mobile devices. Make sure that you're assigning your site to be a mobile website and to be friendly with portable electronic devices. Ensure that your website has been tested well across the different devices so that any problems that may be associated with the accessibility of your website to these devices can be easily detected.

 

Simplify Checkout Process

 

Avoid, or at the very least, make sure that the flow is not impeded when any of these pain points come into play as cart abandonment can occur as a result of a cumbersome checkout process. To decrease the steps a buyer has to take in the purchasing process, hone the checkout procedure. The third tip is to offer many payment options and enable guest checkouts to make the payment process as easy as possible.




Leverage Social Media


Engage with Your Audience

 

Direct your target group to use a specific social media so that you can share ideas with him or her. Engage with fans by posting photos or videos they share by answering their comments or messages, and even using Facebook features such as polls or Q&A. If done correctly, having people rally behind the brand can be very effective in creating customer allegiance and sales.


Promote User-Generated Content


Also, use your products as a reason to prompt customers to take pictures of the product while using it and share this on social media platforms. This repurposing of user-generated content can act as organic promotion of the product by these customers and motivate others to take action and buy the product.


The unawareness of these strategies can help live bloggers increase sales of their websites with little to no investment in advertising. Enhancing the usability of a certain product, utilizing customers’ feedback, enhancing the content, and providing ultimate customer service are the primary strategies that can lead to high conversion rates and, consequently, long-term customer loyalty. You can also try this clever tool that will help you with building or recreating your website with AI. Check it out now here!

 


 

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