Author: Veronika Tauberová
Chaos or Jackpot?
Networking events can feel chaotic: noisy rooms, lots of unfamiliar faces, and uncertainty about how to start a conversation. Yet some people leave every event with valuable connections. It’s not just an innate talent—much comes from careful preparation, strategy, and a genuine desire to make a good impression. This guide explores practical steps to help you navigate these gatherings, ensuring you build relationships that can advance your career or business.
In today’s interconnected world,
“It’s not just what you know, but who you know.”
Win Before You Arrive
Thorough preparation saves you stress and boosts your confidence:
Research: Look into the event’s format and typical attendees. Check if any notable speakers or industry leaderswill be there.
Set Clear Goals: Are you seeking potential clients, business partners, or just broader exposure in your field? Defining your purpose guides your conversations.
Elevator Pitch: Have a concise (15–30 seconds) explanation of who you are, what you do, and what sets you apart.
Business Cards & Profiles: Bring enough cards (paper or digital) and make sure your LinkedIn or similar professional profile is updated.
First Impressions That Impress
The first few seconds often decide whether someone remembers you:
Confidence Cues: Offer a firm handshake and a friendly smile. Maintain brief but consistent eye contact to convey genuine interest.
Be Specific: Instead of a generic greeting, mention something relevant to the event or the person’s role: “Hi, I’m Jana. I focus on marketing strategies, and I’ve heard there are some excellent speakers in our field here today.”
Positive Body Language: A calm posture and open stance show you’re approachable and ready to engage.
Make Them the Star
Standing out at a networking event often means letting others shine:
Invite Detail:
Ask open-ended questions like, “What drew you to this conference?” or “What projects excite you the most right now?”
Listen Attentively:
Nod occasionally, keep eye contact, and respond with short interjections such as “That’s fascinating.” This reassures them you care about what they’re saying.
Link Common Ground:
If they mention something you can relate to, share a brief anecdote or insight. This keeps the conversation balanced while maintaining their spotlight.
Turn Nerves into Your Superpower
Attending an event solo can heighten anxiety, but remember:
Others Feel the Same: Plenty of attendees might be equally uneasy. You can break the ice simply by approaching them first.
Begin Small: Approach an individual or a small group, rather than diving into a large circle.
Event Observations: A positive remark about the venue or the schedule—“I like how this workshop area is set up. What brought you here?”—naturally leads to intros.
The Follow-Up That Seals the Deal
The real impact of networking unfolds after the event:
Timely Message: Within 48 hours, send a quick note referencing part of your conversation—“I appreciated your thoughts on future e-commerce trends.”
Offer Value: Share an article or video relevant to their interests, demonstrating you listened and want to help.
Propose Next Steps: If there’s potential for collaboration, suggest a phone call or coffee meeting to explore ideas further.
Beyond Business Cards
Genuine networking goes beyond exchanging cards:
Periodic Check-Ins: Send a short message occasionally to see how they’re doing or ask for an update on something they mentioned.
Connect Others: If you meet someone who might benefit from a person in your network, introduce them. This positions you as a resourceful connector.
Share Your Progress: If you’ve launched a new project or received recognition, mention it in a friendly, non-boastful way. It keeps people aware of your journey.
Avoid These Cringe Mistakes
Even seasoned networkers can slip up:
Talking Only About Yourself: A monologue on your achievements can alienate others. Allow them space to share.
Missing Social Cues: If someone seems pressed for time, don’t trap them in lengthy details.
Refusing Assistance: When someone offers introductions or help, accept graciously. Networking is about giving and receiving.
Your Action Playbook for Networking Events
1. Research & Goals: Identify who’s going and why you’re attending.
2. Craft Your Pitch: Practice a brief, engaging introduction.
3. Initiate Conversation: Use open-ended questions and sincere curiosity.
4. Listen Deeply: Ask follow-up questions and show genuine interest.
The Finish Line: Own the Room
Networking events can be a bit overwhelming, but with a bit of planning, a friendly attitude, and a focus on having real conversations, you can turn a chaotic gathering into a great opportunity for your professional growth. If you listen actively, focus on the person in front of you, and follow up with concrete next steps, you can turn one-time meetings into ongoing relationships.
Each new connection can open doors to unexpected insights or partnerships that can boost your career or business. So, go into that next event feeling confident, curious and ready to get involved. You never know who you'll meet or what could come out of it.
Comments