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Step-by-Step Guide to Creating a Professional Blog on Wix.com

Publication date: 10.07.2024


Wix.com is a user-friendly cloud hosting website that offers users the chance to create a free website without needing coding skills. With its drag and drop system and easy to use customization settings, even the users who just have the basic internet skills are able customize their website however they like. Wix.com also offers built-in SEO features to their users such as Site Inspection, which shows how Google views your site, SEO Setup Checklist and so on.


Getting Started with Wix


To start building your blog with Wix you need to create an account. When you first enter wix.com and by clicking the get started button you can create your Wix account. Creating a Wix account and using it is free, however there are some premium plans to use advanced tools and more. After entering your account for the first time you can choose to create a blog website and specify what kind of blog you want to create (motivational, pet etc.).

 

Customizing Your Blog's Design


After creating your post on blog, you can start customizing your blog. You can find and customize many elements like buttons, free stock photos and more. Before customizing keep in mind that choosing coherent color scheme and typography will boost your blog’s visual appeal and readability. To look more professional, you may also want to add a logo, by typing logo to search bar “Logo Settings” and upload it. A favicon would be preferable as well, keep in mind that your favicon can be only 16x16 or 32x32 pixels.

 

Setting Up Essential Blog Features


Categories hold great value for blog websites, thankfully through Wix you can easily create and organize them. From the left side of the page, you can see the “Blog” section which has a “Categories” button which will lead you to a site to create categories. You can label your category and URL Slug (by default, URL Slug’s name is the category label). For connecting domain, a custom domain name looks more professional than a Wix URL.

 

Writing and Publishing Blog Posts


If you want your blog posts to be seen by more people, it is crucial to write engaging and SEO friendly posts. In that, it will be perfect to start with writing a catching headline, you can ask a thought-provoking question or use trending keywords. Also, writing in a smooth way will keep your readers on your posts. Through Wix editor you can edit colors and theme for texts and background, and you can add media to your blog page which are crucial for the visual appealing on your blog. Using appropriate tags and writing a good meta description in “SEO basics” will help you to reach out to more readers.



Enhancing Your Blog with Apps and Widgets


On Wix app market you can find many useful apps and widgets. Here is how you can add it.

  • Enter Wix App Market.

  • Search for the App you are searching for.

  • After finding the app click on add to site and select in which site you want to add.


Before searching for the apps here are three beneficial apps and widgets for your blog. First, “Wix Forum”. This app enables your blog to be more social, users of your blog can have discussions with each other. Second is the “Google Adsense” app. It enables putting ads on your blog which is great for having additional income from your blog. Third is the “Wix Chat”. This is a widget that enables your readers to communicate with you. 

 

Optimizing Your Blog for SEO


SEO (search engine optimization) is the practice of improving your blog's posts to appear more likely in search engine results pages like Google. Fortunately, Wix offers SEO Wiz to help you practice SEO on your blog. After filling in the necessary parts and connecting your blog to Google the Wix SEO Wiz will provide you some checklists to enhance your SEO practice.

 

Promoting Your Blog


Today, nearly everyone uses social media, so using social media effectively to promote your blog is crucial. First, choosing the right platforms might be crucial for you. To keep your audience engaged it is crucial to post consistently and add catching images. Also, the audience are more likely to follow your page and blog if you interact more with them. There are some methods for them such as encouraging comments at the end of your posts, responding to them quickly and creating Q&A polls.

 

Analyzing Blog Performance


To create reports on Wix go to the Analytics & Reports page on your Wix account. By clicking reports and create report, you can edit your dashboard. I’d prefer for you to choose “traffic” for the explore and “single measures” since you are maintaining a blog page. After that if you click the “run” button and choose how to view your report you can see and save your reports. Looking for the page views, bounce rate, and reader engagement gives you great insights for how to maintain your blog.

 

With this article you can start building your dream blog with Wix. Being user-friendly, Wix gives anyone the opportunity of creating a professional blog. You can choose a template, customize the design, and organize your content with categories. With Wix you can easily create SEO-friendly posts to get highlighted more. Also using Wix apps and social media will help you to grow your blog more. So, what are you waiting for?  Create your blog page and most importantly don’t forget to enjoy your blogging journey.


 

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