Author: Faiza Perveen
Publication date: 04.12.2023
Keyword research is the foundation of any successful SEO strategy. This is because by finding the right keywords to target, you can improve your website's visibility in search engine results pages (SERPs). As a result, you can attract more visitors.
While there are several paid keyword research tools available, there are also a couple of excellent free tools that can help you get started.
Free keyword research tools of 2023
Keyword Surfer (Chrome extension)
Keyword Surfer is a free Chrome extension that provides keyword data directly in the search results. This makes it easy to see the search volume, competition, and other metrics for any keyword, without having to open a separate tool.
Google Keyword Planner (web app)
Google Keyword Planner is a free tool from Google that provides keyword data for both organic and paid searches. It's a great tool for finding new keywords and getting insights into how your current keywords are performing.
Rank Tracker (desktop app)
Rank Tracker is a free desktop tool that provides a wide range of keyword research features. For example, it includes keyword difficulty analysis, keyword ranking tracking, and competitor keyword research.
Google Trends (web app)
Google Trends is a great tool for understanding the popularity of keywords over time. You can use it to identify trending keywords and see how search demand varies by season and location.
AnswerThePublic (web app)
Answer the Public is a free tool that helps you find questions that people are asking about your target keywords. This can be a great source of inspiration for new blog posts, articles, and other types of content.
How to use free keyword research tools
Once you've chosen a few free keyword research tools, you can start using them to find the right keywords for your website. Here are a few tips:
● Start with a broad seed keyword
This could be the name of your product or service, or a general topic that you're interested in.
● Use the keyword research tools to generate a list of related keywords
● Filter your list of keywords by search volume, competition, and other metrics
● Choose a mix of high-volume and low-volume keywords
High-volume keywords are more competitive, but they can also bring more traffic to your website. Low-volume keywords are less competitive, but they may not be as effective at driving traffic.
● Target long-tail keywords whenever possible
Long-tail keywords are more specific and have less competition than short-tail keywords.
Once you've chosen your target keywords, you can start using them in your website content, meta descriptions, and title tags. In fact, free keyword research tools can be a great way to get started with keyword research. They can help you find the right keywords to target for your website and improve your SEO results.
How to use free keyword research tools effectively
● Use multiple tools to get a more complete picture of the search landscape
No single keyword research tool is perfect, so it's important to use multiple tools to get a better understanding of the keywords that are relevant to your business.
● Don't rely solely on search volume data
Other factors, such as competition and relevance, are also important.
● Experiment with different keyword variations
This way you will see what works best for your website.
● Track your keyword rankings over time
Doing so, you will find out how your efforts are paying off.
By following these tips, you can use free keyword research tools to improve your SEO strategy and attract more visitors to your website.
Commenti