Author: Tina Kos
Publication date: 30.04.2024
A positive company culture is crucial for organizational success, and HR professionals play a key role in defining and communicating core values. Despite appearing minor, this task significantly influences the overall culture of a company. Informing employees about core values strengthens their bond with the organization, provides a sense of purpose and boosts job satisfaction.
What are company culture and values ?
In simple terms, organizational values are the guiding beliefs that give a company its purpose and direction. They play a crucial role in how companies interact with both customers and employees. Company culture incorporates the collective values, attitudes, behaviors, and norms within a workplace, shaping the overall work experience and reflecting the organization's external brand image. When an organization maintains a positive company culture, employees at all levels, from newcomers to the leadership team, feel engaged, committed, and enthusiastic about their work.
Factors that contribute to company culture are:
The company’s mission: a clear mission statement from the organization can shape company culture by giving employees a common goal to work towards.
Decision making: a company that values employee feedback when making decisions will be different from a company where the CEO decides everything on their own.
Communication: friendly communication style leads to strong relationships.
The role of HR in organizational culture
Human resources department is crucial in establishing a company’s cultural tone, although organizational members also contribute significantly to shaping its culture. HR both influences and maintains the way employees perceive and define the organizational culture.
1. Defining and communicating organization’s core values: it creates shared goals for the entire company, and can provide employees with a sense of purpose and give even everyday duties greater meaning.
2. Making sure employees are recognized: HR is responsible for gathering feedback on employee performances and monitoring how well they’re doing when compared to company expectations, they have to make sure employees who are exceeding expectations are properly recognized for their efforts.
3. Consider culture fit when hiring: HR can determine if prospective new hires have the traits and characteristics necessary to elevate the company’s culture and check for values alignment.
4. Comprehensive and engaging onboarding processes: during onboarding HR makes sure that employees receive critical information that introduces them not just to their roles but to the organization as a whole.
5. Creating and overseeing various training and development opportunities: this shows the company is willing to invest in its workforce and creates a sense of empowerment over employee’s career progression, which makes job satisfaction higher.
6. Ensuring wellness benefits: HR is making sure employees have the mental, emotional, and physical well-being they need to thrive at their job, and that contributes to a positive company culture.
Conclusion
In conclusion, fostering a positive organizational culture and values is essential for a company's success, and HR professionals play a critical role in this endeavor. By defining and communicating core values, recognizing employee contributions, ensuring cultural fit during hiring, facilitating comprehensive onboarding processes, providing training and development opportunities, and promoting employee well-being, HR helps shape a workplace where employees feel engaged, valued, and motivated. Ultimately, a strong company culture cultivated by HR not only enhances job satisfaction but also contributes to overall organizational effectiveness and performance.
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