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Writer's pictureNina Tsenova

Top 5 Alternatives to Salesforce for Small to Mid-Sized Businesses in 2024



Author: Mert Erol



In 2024, small and medium sized businesses are looking for a CRM system that is easy to use and effective and suitable for their budgets, in contrast to Salesforce's complex structure and high priced services. Considering how important customer relations are in today's world, these types of businesses want to grow their businesses by not losing their customers and gaining potential new customers. In this regard, CRM systems provide great benefits to these businesses, and despite Salesforce's popularity, they are looking for alternatives due to its interface and price. In this article, we will talk about 5 alternatives to Salesforce.



What is CRM?


CRM means customer relationships management and it helps to manage current and potential customers’ interactions. Also, it helps to grow the business, stay connected with customers, increasing profitability and organizing the processes. 


Why is CRM Important?


CRM systems have an important role in managing. Small businesses might increase their profitability, potential customers and good relationships. They can check sales, incomings and network by using these sytems. Small businesses that want to be competitive in the market must use a good and efficient CRM system for their success and sustainability.


What is Salesforce?


Salesforce is a popular cloud based CRM software. It helps companies to find new customers, organize the processes, follow the sales and check the relations with current customers. These days, many companies use Salesforce for their CRM requirements, but small businesses might find it hard to understand the structure of Salesforce and pay the monthly or annually fees. In this situation, they want to have easier and cheaper CRM software to organize and manage their processes.


Why do Small-Mid Businesses Look for Alternatives to Salesforce?


Against Salesforce's complex structure and expensive fees small businesses look for easier and cheaper alternatives to Salesforce. They want to have an easier structure to understand and pay less fees. In Salesforce, there might be limitations or extra fees for some modules. Against this situation they research alternatives.

 

5 Alternatives to Salesforce for Small-Mid Businesses


1-Creatio


Creatio CRM is a good alternative to Salesforce. Against Salesforce’s complicated interface it has an understandable and easier interface. Thanks to Creatio’s no code structure and automated modules companies can make their works quickly and easily. Also, it has machine learning tools, and adapted to 20 industries so small businesses can use this software easily and increase their profitability, potential customers and good relationships. Creatio also offers a different pricing model. The platform offers three plans: Growth for $25, enterprise for $55 and unlimited for $85.

 

2-Zoho CRM


Zoho CRM presents a strong alternative to Salesforce with its flexibility, easier interface and more AI tools. By using this platform, companies might manage their sales, marketing and other processes. It also has AI driven insights, robust analytics and special customization. Zoho CRM offers 4 plans: Standard for $20, professional for $35, enterprise for $50 and ultimate for $65 per month.

 

3-Freshworks


Freshworks CRM offers a strong alternative to Salesforce, for fast growing businesses with increasing sales and marketing requirements. Its cloud based suite integrates Freshmarketer, Freshsales, Freshdesk, and Freshchat, delivering a modern and user-friendly experience for managing customer data and coordinating team efforts. Freshworks offers 3 plans: Growth for $9, pro for $39 and enterprise for $59 per month.

 

4-Vtiger CRM


Vtiger is a good alternative to Salesforce for small businesses looking for an effective and cheap CRM software. It is suitable for various sectors such as construction, insurance, financial services, medicine and real estate, and stands out with its affordable structure. Vtiger, which offers a fast and effective service with its own artificial intelligence add-ons, stands out for small businesses. It also has features such as e-mail creation and strong sales functionality. Vtiger CRM offers 3 plans: Growth  for $15, professional for $42 and enterprise for $58 per month.


5-Oracle CX Cloud


Oracle CX is a good alternative to Salesforce, although it is a bit more expensive than other CRM software. It has powerful features such as a comprehensive cloud product range, strong analytics features, and enterprise-level customization. Although some users have difficulty understanding the use of Oracle CX, it still stands out as a good alternative. Oracle CX Cloud offers 4 plans: Professional for $65, standard for $100, enterprise for $200 and premium for $300 per month.


As a result, although the use of CRM systems is very important for small and medium-sized businesses, businesses are looking for cheap and easy-to-use alternatives to Salesforce's complex and expensive services. At this point, Creatio, Zoho CRM, Freshworks, Vtiger CRM and Oracle CX Cloud stand out as strong alternatives. Small and medium-sized businesses can choose one of these 5 alternatives according to their needs and budgets and make great progress in customer management.




 

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