The field of marketing as a whole is transforming. As we approach 2025, we see that consumers have elevated their standards and now have clear expectations for how brands should lead their communication and engage with their audiences. Some marketing tools can help improve communication, and using a VPS for hosting resource-demanding marketing solutions, can help adjust to the evolving landscape of marketing communications.
Without further ado, here are the top trends that are going to be prominent in marketing communications in the year 2025:
1. Omnichannel Communication
At its core, omnichannel communication involves using various marketing channels to connect with potential customers. It aims to achieve a consistent and satisfying experience for customers with a brand.
The main distinction of omnichannel from, say, multichannel communication, is that the first is carried out according to a particular sequence, with specific order and timing. For example, both multichannel and omnichannel communication can use e-mails and calls for communication. The difference is that multichannel communication doesn’t follow use cases for different communication channels, and can use them interchangeably. Omnichannel communication, on the other hand, implies using a communication channel at a certain time, at a specific point in a customer experience, to create a consistent interaction with a brand, instead of overwhelming the individual.
Omnichannel communication is integrated through both online and offline channels but takes into account the contact preferences of each customer. It offers great benefits to customers, showing that the business respects their time and input, and to the business itself, making room for improving the customer service, and reducing cost along the way.
2. AI-Based Personalization
The trend of AI-based personalization is probably the most obvious here since AI continues to influence the marketing scene. Before artificial intelligence, marketing was mostly manual, which means that it used broad demographics and wasn’t as accurate as it could be. AI changed how marketing strategies are formed and has shifted the focus from general categorization to a more personal approach, tailoring marketing efforts to individual consumers.
When it comes to personalization in marketing, AI is used primarily to discover and determine the needs and preferences of customers, as well as predict customer behavior based on the current patterns of interaction.
AI can personalize marketing communications through:
Predicting customer behaviors.
Analyzing pain points and preferences of your target audience.
Offering human-like interactions through AI chatbots.
Generating relevant content.
Personalizing marketing campaigns by specifying delivery time, and what products and discounts should be included.
Adapting messages to fit cultural norms and language preferences.
The most valuable benefit of AI for marketing is insight into the details of the target audience, which can then be used to tailor successful marketing campaigns.
3. Personal storytelling
Storytelling is a popular marketing strategy designed to communicate a message through narrative, and real-life experiences.
More and more brands are establishing their presence on social media – a place, which is designed for sharing personal stories. That’s why storytelling as a marketing strategy, is best carried out on social media platforms.
Promoting a product or a service through storytelling allows you to further connect with your audience on a deeper, emotional level, making the brand more human and down-to-earth in the eyes of the audience. Connecting with customers on a deeper level creates loyalty, and a loyal customer base can bring not only engagement, and conversions, but elevate the value of your business on the market.
Marketing through storytelling is about consistently reinforcing the narrative you want to create for your brand: exploring client cases, showcasing your value proposition through problem-solving, or translating your values through real-life examples.
4. Influencer Marketing Evolution
Influencer marketing is another trend that we will see in 2025. Even though it has been here for a while, influencer marketing underwent an evolution, shifting the focus on transparency, and authenticity. The reason for influencer marketing remaining popular is that it keeps showing amazing results since:
● The Influencer Marketing Industry is estimated to reach $24 Billion by 2025.
● More than 60% of people are using social media to discover products and services.
● 90% of consumers trust recommendations from friends and influencers.
Keep in mind that influencer marketing shows this level of efficacy only when there’s an alignment between influencers’ and brands’ values and target audiences.
5. Short-Form Video Dominance
Video content dominates marketing communication right now. TikTok, Instagram Reels, YouTube, and YouTube Shorts have increased the popularity of short videos as one of the primary sources of information. The trend right now is to be as concise as possible to keep the user’s attention and interest, and short videos is the perfect format for it.
Storytelling and influencer marketing use short-form video content to bring their messages across, incorporating brand and product reviews. User-generated content is particularly prominent in the short video format.
6. Ethical and Sustainable Marketing
Conscious consumption is undoubtedly a trend; this also extends to marketing.
Brands are expected to show their values in action and demonstrate authenticity and good intent. This isn’t surprising, since the users had to become more picky with the abundance of information they face every day. For them to trust your brand and invest their money into your products, they need to make sure that you are a trustworthy business that cares about its impact.
Here’s how you can show that you follow the principals of ethical marketing:
Be transparent about the products, their origin, pricing, and business operations.
Be openly accountable for your business’s mistakes, and communicate them first-hand.
Acknowledge your business’s impact on society and the environment, and take action to reduce the negative impact.
Make sure that your marketing messages aren’t misleading.
Following these principles will help you to gain a loyal customer base that trusts in your business and its values.
Conclusion
Marketing communication in 2025 will be centered around consumer needs and a deep understanding of them. Brands that will be adaptable have the opportunity to foster a more profound relationship with their audiences.