Author: Martina Puddu
Publication date: 20.02.2024
Before you open a blog you need thorough planning. To make sure this is done correctly, it is not only important to write but to do it not in the right way.
Important in the realization of the blog are the name, the design ( logo and brand identity), the type of content, the shape, the structure. It’s central to engaging readers.
Now let’s see what are the main points to consider
The content
First step for the realization of the blog is to choose the niche to be treated to understand what content to bring in the blog. Among the various options we can:
- talk about something we like
- talk about topics useful for others
- talk about a topic on which you are an expert
This phase is important because it will affect all the work done in the future. Choosing a field that we know little about or don’t like could tire us and make us abandon the project.
The name
An important step is the choice of the name. In case of personal blogs we can freely choose the name we like. But it is important to choose correctly. We have three options: use our name, choose a brand or name of the treated niche.
The first case is the best choice for a personal blog and will give more visibility to our profile on the web. The second case can be very productive but complex. Finally, the third case is the most immediate because it takes up the topic of the blog.
Logo and brand identity
The logo is the image of our blog that strengthens the brand identity. The colors and graphics are important because they make our blog recognizable compared to others.
They should not be randomly chosen because they make our communication stronger.
They must have a link with the content of our blog. These will help to influence readers' emotions. Not paying attention to this choice would not give importance to the right visual communication.
The structure
In the structure can’t miss menus and categories for the topics covered. Are important the 'who I am' page and that of the contacts where to insert the information on the blog and the way to contact us. Keywords are important to help you understand the main points of the text. It is useful to use tags to link articles within the blog.
Another possibility is to add various social contacts like Instagram, Facebook etc. Harnessing the power of social media with posts and stories to advertise various blog posts, allows users to be updated on new blog publications, interact and comment.
The style
It is important to publish valuable content frequently. you must use writing that attracts readers and keeps their attention.
We can use photos and videos that in addition to making the content more beautiful, will help make the text less heavy. But it is important to choose images and videos without copyright and with good quality.
The texts must have the right tone, they must be interesting and at the same time in line with the SEO. the language must be right to make the blog recognizable to search engines in a way that takes into account the expectations of readers.
The titles
The titles of your posts, especially the main one, are the first things the reader dwells on. It is important to choose titles that attract attention and curiosity. This should briefly summarize what you want to say about your post
We have several possibilities:
• Titles that ask questions. These are some of the best ways to create curiosity.
• Titles that contain numbers. They give you the ability to list all the reasons for what you say.
• Titles that clearly contain the solution to the problem.
• Titles with outrageous claims. They are among the main ones that attract most readers.
They must have the right length and be in line with SEO. They are the means to reach the reader. In fact, most of them do not go beyond the first page of search, so their task is to involve them in reading.
You can also read about:
Comments